Nestlé Artificial Intelligence Vision & Strategy - Ross A. McIntyre
PROJECT · ARTIFICIAL INTELLIGENCE VISION & STRATEGY

Nestlé’s AI vision and strategy, shaped at the source

A multi‑week engagement with Nestlé’s global IT and business leaders in Vevey, Switzerland, creating a unified, ethical, and ambitious AI strategy to guide one of the world’s largest CPG companies.
Client
Nestlé Global
Audience
Global Leadership · C‑Suite
Company
Hypergiant
Dates
June 2019 – March 2020
Aligning a global CPG giant around AI

With new leadership atop the IT organization, one of the largest manufacturers of consumer packaged goods saw the need to draw together the disparate groups within the organization who were already pursuing artificial intelligence–driven products.

The Hypergiant Strategy group joined Nestlé at their global headquarters in Vevey, Switzerland for several days of workshops, lectures, and intense collaboration. We engaged with leaders across the organization in every major world market to understand current efforts and where a unified AI program could best serve Nestlé’s broader ambitions.

Workshopping the vision, then operationalizing it

Over six weeks, Hypergiant Strategy produced a comprehensive AI strategy for the IT group that established a game plan for rolling out artificial intelligence in a way that is inspiring, valuable, and inclusive.

The output included extensive educational material to raise AI literacy, detailed tactical plans, and frameworks for global Centers of Excellence alongside a unified approach to governance.

At the conclusion of that phase, I remained involved with Nestlé to produce a serialized version of the strategy paper for internal distribution and a streamlined white paper for executive participants in the global summit. I also collaborated with the Innovation group in defining global guidance around AI ethics, helping shape how future‑forward products would be evaluated and brought to market.

Strategic foundations for Nestlé’s AI evolution

Specific quantitative impact metrics from this early strategy phase are not publicly disclosed, but the work contributed to Nestlé’s broader push toward enterprise‑wide, ethical AI adoption and helped lay the groundwork for later initiatives in AI governance, ethics, and scaled data‑to‑AI programs.

Ross led the Nestlé AI Vision and Strategy project on the Hypergiant side and continued to work with Nestlé for several months thereafter. He immediately established a workshop style that I would not see from other consultants. He matched levity with pointed consideration and we emerged from the first few days with a strong vision that would serve as our North Star going forward. He engaged in interviews with dozens of Nestlé employees around the world and captured many interesting insights…(He) and I also worked together on creating an AI History infographic and finalizing Nestlé’s ethical principles. Our working relationship was very positive and productive. Ross is very insightful and would be an asset to any team.
Patrick Guizetti
Nestlé AI Program Manager, Head of IT Innovation, Consulting and Strategy