Work: Ross A. McIntyre's Portfolio

CLIENT TESTIMONIAL

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“Ross’ presence elevated every client engagement he touched. He brought fresh ideas, deep thinking, and genuine curiosity to every project. Beyond his professional impact, Ross is also a great human being and an incredible cultural fit.”

– Anthony Burke

Chief Executive Officer, Subvrsive

Representative feedback from leaders partnering on brand, experience, and innovation work.

Selected clients & companies

Hexacom · 2019

For Hexacom, the autonomous spin‑off behind The Oilfield Marketplace (OFMP), I served as the end‑to‑end brand partner, involved in every major decision from day one. I helped name the company, define its visual identity, and shape the logo and design language so they reflected both its Schlumberger heritage and its independent, digital‑first future.

I also led the development of the core story – how Hexacom and OFMP make oilfield purchasing as simple and confident as consumer e‑commerce – ensuring that the narrative was carried consistently through product, marketing, and executive communications.

Public third‑party estimates put Oilfield Marketplace (OFMP) revenue at roughly 5.8 million USD annually.

Frogslayer · 2021, 2025

In 2021, Frogslayer engaged me to lead a comprehensive rebrand, where I was responsible for redefining the firm’s brand story, clarifying its positioning, and translating that into a new visual and verbal identity system.

I helped shape how the company talked about its value, refined key messaging, and ensured the updated look, feel, and language were consistently expressed across the website, marketing assets, and sales materials.

In 2025, I returned to Frogslayer as a principal strategy and brand consultant to lead a focused pivot into experiential dining and entertainment, repositioning the firm as a specialist in “eatertainment.” I refreshed the core brand story, rewrote key web and sales copy in Frogslayer’s voice, and built messaging frameworks that highlighted 20 years of delivery credibility, project rescue expertise, and pragmatic AI for hospitality-scale operations. This work extended into homepage positioning, SEO-aware narrative structure, and thought-leadership themes, ensuring the updated brand could win enterprise buying event while signaling clear authority in entertainment-led digital transformation.

Subvrsive · 2025

Subvrsive brought me in when the studio’s identity was blurring under WPP ownership and a heavy tilt toward big‑brand advertising work for Coca‑Cola, Disney, Marvel, and Lucasfilm. I led a brand reset that reclaimed Subvrsive’s envelope‑pushing personality by reframing the company around Wonder as its core promise – a universal, executive‑friendly idea that could hold everything from XR R&D to large‑scale AR activations.

This meant clarifying the company’s narrative, tightening its value propositions, and refreshing language, decks, and case stories so every touchpoint expressed a simple story: Subvrsive exists to engineer wonder for ambitious brands.

Case Studies

Selected clients & companies

Branding & Brand Strategy