Business Writing & Media | Thought Leadership | Ross A. McIntyre
THOUGHT LEADERSHIP

Business Writing & Media

I invite you to check out some of the writing I have done at different agencies and studios. From executed video scripts to thought‑provoking white papers, you can find it all here.
Client feedback
“Engaging, charismatic, thoughtful and appropriately challenging…” – Carlyle Aviation
APPROACH

From deep dives to on-screen stories

Across several long‑form white papers on emerging technology, I have shown the ability to dig deeply into complex topics and surface theses and conclusions that are rigorous, practical, and unexpectedly intriguing. These papers demonstrate not just subject‑matter fluency but a capacity to synthesize trends into narratives that help leaders see what is coming next and why it matters.

In parallel, I have written and shaped a wide range of client videos, drawing directly on two decades of experience as a writer in the entertainment industry. That work shows how I bridge strategic thinking and creative storytelling, turning abstract value propositions into emotionally engaging, visually driven stories.

Conceptual illustration of words and ideas
PODCASTS & INTERVIEWS

Podcasts & Interview Citations

Conversations and citations where I show up as a strategist, guest, or subject‑matter expert on measurement, CX, talent, and experiential.
WORKSHOP FACILITATION

This is me workshoppin’ for Whole Foods.

A live facilitation clip showing how I keep teams engaged, aligned, and moving toward concrete outcomes.
Workshop facilitation for Whole Foods
Workshop Facilitation
Whole Foods · Collaborative strategy workshop