YOU'VE COME TO THE RIGHT PLACE.

ROSS A. McINTYRE

STRATEGIST, PRAGMATIST, GENERALIST, STORYTELLER

Strategy leader helping enterprise and growth-stage companies turn AI, emerging tech, and immersive experiences into practical, compelling value without losing the plot.

Learn More → View Portfolio ↗ Thought Leadership ✦

SELECT CLIENTS Representative brands across energy, CPG, entertainment, and logistics.

SERVICES

What I Do

AI & Emerging Tech Strategy

Turn fuzzy AI ambition into a sharp, sequenced roadmap that leaders can actually execute.

Product & Portfolio Positioning

Clarify propositions, messaging, and differentiation for products and platforms that resist simple labels.

Narrative & Thought Leadership

Build point-of-view pieces, frameworks, and speeches that move beyond jargon to say something real.

Experience & Service Design

Translate strategy into journeys, touchpoints, and rituals that feel coherent to actual humans.

Executive Story Coaching

Help leaders sharpen their story, from board decks and keynotes to investor narratives.

Content & Concept Development

Shape campaigns, scripts, and concept work that connect strategy to emotion and behavior.

AUDIENCE

Who I Do It For

CMOs, CPOs, CIOs, Heads of Innovation, and founders navigating AI and digital evolution.

APPROACH

How I Do It

I work best at the intersection of strategy and story, where a company is trying to make sense of AI, data, or emerging tech, but needs language and structure that people can actually work with.

That usually means clarifying what we believe, who we are serving, and what we are really trying to change. Then we design the roadmaps, narratives, and experiences that move an organization in that direction without pretending the hard parts do not exist.

I am comfortable dropping into ambiguity, synthesizing fast, and leaving teams with artifacts they can actually use: frameworks, decks, white papers, narratives, and concepts that hold up under scrutiny.

WHO I AM IN PRACTICE

Experienced, pragmatic generalist who delivers valuable solutions to Fortune 1000 companies
Thought leader in the fields of innovation, product strategy, and emerging technology
Gifted communicator and storyteller able to distill complex concepts into comprehensible frameworks

CLIENT FEEDBACK

“My team and I had the opportunity to work with Ross across the length of the Sumitomo artificial intelligence transformation program (MirAI). He was deeply engaged with me and the Business Development Group Team and was dependably communicative, available, and hard-working. Throughout our collaboration, he fostered a productive and meaningful relationship with Sumitomo Corporation of Americas and served consistently as a trusted advisor.”

Jun Okawara, General Manager / SVP

Sumitomo Corporation of Americas

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Long-term AI transformation partner · MirAI program