Ross A. McIntyre - Strategy, Storytelling, AI
YOU'VE COME TO THE RIGHT PLACE.

ROSS A. McINTYRE

STRATEGIST, PRAGMATIST, GENERALIST, STORYTELLER

Strategy leader helping enterprise and growth-stage companies turn AI, emerging tech, and immersive experiences into practical, compelling value without losing the plot.

Learn More → View Portfolio ↗ Thought Leadership ✦
SELECT CLIENTS Representative brands across energy, CPG, entertainment, and logistics.
Coca-Cola · Disney – Refresh the Galaxy Chesapeake Energy Nestlé – Global AI Strategy TGI Fridays – Flanagan
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SERVICES
What I Do
AI & Emerging Tech Strategy
Turn fuzzy AI ambition into a sharp, sequenced roadmap that leaders can actually execute.
Product & Portfolio Positioning
Clarify propositions, messaging, and differentiation for products and platforms that resist simple labels.
Narrative & Thought Leadership
Build point-of-view pieces, frameworks, and speeches that move beyond jargon to say something real.
Experience & Service Design
Translate strategy into journeys, touchpoints, and rituals that feel coherent to actual humans.
Executive Story Coaching
Help leaders sharpen their story, from board decks and keynotes to investor narratives.
Content & Concept Development
Shape campaigns, scripts, and concept work that connect strategy to emotion and behavior.
AUDIENCE
Who I Do It For
CMOs, CPOs, CIOs, Heads of Innovation, and founders navigating AI and digital evolution; also, anyone who is brave enough to admit they have a business problem.
PORTFOLIO
Selected Work

Explore case studies spanning AI strategy, digital transformation, customer experience design, and integrated storytelling across enterprise and growth-stage brands.

From Nestlé’s global AI strategy to immersive campaigns with Disney and high-stakes innovation work in energy and logistics, the portfolio shows how strategy and story connect.

View the full portfolio ↗

WHO I AM IN PRACTICE
  • Experienced, pragmatic generalist who delivers valuable solutions to Fortune 1000 companies.
  • Comfortable in ambiguity, able to synthesize quickly and move teams toward clarity.
  • Equally at home with executives, product teams, and creative partners.
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WHAT CLIENTS SAY
“

Ross led the Nestlé AI Vision and Strategy project on the Hypergiant side and continued to work with Nestlé for several months thereafter.

He immediately established a workshop style that I would not see from other consultants. He matched levity with pointed consideration and we emerged from the first few days with a strong vision that would serve as our North Star going forward.

It was very impressive output across a brief six-week engagement. Ross is very insightful and would be an asset to any team.

Patrick Guizetti
AI Program Manager, Head of IT Innovation, Consulting & Strategy, Nestlé
Nestlé logo
Excerpted from the Nestlé AI Vision and Strategy engagement.