Ross A. McIntyre

Step into the Star Wars galaxy with a new Augmented Reality experience from Coca‑Cola and Lucasfilm that lets you send your own holographic messages — just like Princess Leia — to friends, family, and anyone else who needs a little hope.

Rolling out this summer, the “Coca‑Cola x Star Wars: Refresh Your Galaxy” campaign pairs the saga’s iconic storytelling with the magic of Coca‑Cola, all centered on the idea that fandom and connection can be a genuinely uplifting force.

As part of the collaboration, Coca‑Cola is releasing 30 limited‑edition cans and bottles, each wrapped in bold new character art from across the Star Wars universe:

    •    Original Taste designs spotlight Lando Calrissian, Obi‑Wan Kenobi, Queen Padmé Amidala, Kylo Ren, Ahsoka Tano, Darth Maul, K‑2SO, Boba Fett, Poe Dameron, the Mandalorian (Din Djarin), Cassian Andor, General Grievous, and Emperor Palpatine.

    •    Zero Sugar cans feature Darth Vader, Yoda, Princess Leia Organa, Anakin Skywalker, Luke Skywalker, Chewbacca, Han Solo, BB‑8, C‑3PO, R2‑D2, Finn, Rey, Grogu, and an Imperial Stormtrooper.

    •    Park‑exclusive collectibles — available only at Walt Disney World Resort and Disneyland Resort — include special designs for The Mandalorian and Grogu, a First Order Stormtrooper, and Chewbacca.

Each can and bottle becomes a portal: scan the package to unlock a galactic AR experience, dive deeper into the campaign, and explore the full lineup of collectible designs.

The real showstopper, though, is the hologram feature. Record a message of love, hope, encouragement, or inside‑joke nonsense, then watch it reappear as a Star Wars–style holo transmission you can share with people back here in the real world.

So channel your inner Luthen Rael or Dok‑Ondar, start building your own collection, and get ready to “Refresh Your Galaxy” when the campaign launches this July.