COMPANY: Frogslayer

POSITION: Principal Strategy Consultant

AUDIENCE: Prospective Clients & Employees

DATES: January-December 2021, September-December 2025

Leaping Towards

New Horizons

“I find it very easy to recommend Ross A. McIntyre to anyone who needs an insightful, analytical strategist and a very broad generalist…Ross is an incredible out-of-the-box thinker, having a true passion for his work, and maintaining a unique perspective on the world/business/tech…Ross also has a real talent for copy and messaging as well as writing video scripts and handling all aspects of the production…I knew we could always rely on Ross in any client-facing situation, especially when the stakes were high. I truly believe that you can't go wrong hiring McIntyre - you will find him aggressively pragmatic, obsessively focused, ruthlessly efficient, and boundlessly creative.”

– Ross Morel, Chief Executive Officer,

Frogslayer

Company

Metamorphosis

Over the course of 2021, I was engaged to:

Enact strategic planning and execution, including refinement of the CEO's strategic vision and plan, managing the strategic planning process across the firm, and ensure all strategic initiatives across the firm have a well-defined implementation plan that fully aligns to the vision.
Ensure that strategic initiatives align with vision. Led and mobilized firm leadership, special committees, program leads, and outside consultants to support initiatives.
Act as a resource across the firm to increase broad cohesion of strategic plans.
Direct business development efforts including ideation, pitch, video production, scope definition and manage key production clients.
Diversify company portfolio with a greater attention to array of supported industries, after years of indexing heavily on legal tech. Expand services across new verticals, develop new offerings and capabilities, and update brand identity and focus.
Revitalize and redesign thought leadership initiative, creating 20+ industry perspective/education pieces and 8 guest contributed articles; work with internal teams to establish editorial calendar, strategic pillars, metrics of success, and themes to pursue driven by each stage of the Buyer’s Journey
Write all copy and defined brand messaging for relaunched website.
Create and run successful 10-week software development lifecycle internship program [IN(TER)NOVAT10N].