Branding & Brand Strategy

Hexacom (2019)

Subvrsive (2025)

For Hexacom, the autonomous spin‑off behind The Oilfield Marketplace (OFMP), I served as the end‑to‑end brand partner, involved in every major decision from day one. I helped name the company, define its visual identity, and shape the logo and design language so they reflected both its Schlumberger heritage and its independent, digital‑first future. I also led the development of the core story - how Hexacom and OFMP make oilfield purchasing as simple and confident as consumer e‑commerce - ensuring that the narrative was carried consistently through product, marketing, and executive communications.

Public third-party estimates put Oilfield Marketplace (OFMP) revenue at roughly 5.8 million USD annually,

In 2021, Frogslayer engaged me to lead a comprehensive rebrand, where I was responsible for redefining the firm’s brand story, clarifying its positioning, and translating that into a new visual and verbal identity system. I helped shape how the company talked about its value, refined key messaging, and ensured the updated look, feel, and language were consistently expressed across the website, marketing assets, and sales materials.

In 2025, I returned to Frogslayer to help steer a brand pivot toward experiential dining and entertainment, building on earlier work to reposition the firm around a new category focus. On the branding side, this meant updating the narrative, messaging, and case story frameworks, so the brand clearly communicated expertise in immersive, guest-centric experiences while remaining credible to existing clients and prospects.

Frogslayer (2021, 2025)

Subvrsive brought me in when the studio’s identity was blurring under WPP ownership and a heavy tilt toward big-brand advertising work for Coca-Cola, Disney, Marvel, and Lucasfilm. I led a brand reset that reclaimed Subvrsive’s envelope‑pushing personality by reframing the company around Wonder as its core promise - a universal, executive‑friendly idea that could hold everything from XR R&D to large-scale AR activations. This meant clarifying the company’s narrative, tightening its value propositions, and refreshing language, decks, and case stories so every touchpoint expressed a simple story: Subvrsive exists to engineer wonder for ambitious brands.

The 2025 “Refresh the Galaxy” collaboration with Star Wars and Coca‑Cola extended the trajectory set by the Marvel/Coca-Cola AR experience a year previous with increased time spent in experience, repeat scans, and social sharing .